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PROJECT

West Coast Hatters

DESIGN APPLICATION

Branding & Identify

THE CHALLENGE

How do I express my client's heritage in a quirky & unique way while showcasing her hat making talents?

THE SOLUTION

Develop a custom illustration of a British Bulldog sporting a bowler hat, using a retro Sailor Jerry tattoo style, geared to appeal to a target market of stylish and hip twenty-five to forty-year-olds.

TYPOGRAPHY

Milonga Regular
LATO REGULAR

COLOR PALETTE

Cherry Red

#E11F27

Rusty Red

#AF2A2C

Rich Red

#773B38

English Blue

#2658A8

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