yvonne@olivotto.ca​  |  Vancouver Canada​  |  tel: +1 250 857 2345

© 2018 YVONNE OLIVOTTO DESIGNS

PROJECT

Pacific Pilsner Re-Brand

DESIGN APPLICATION

Packaging Design

THE CHALLENGE

How can I rebrand Pacific Pilsner to appeal to a younger craft-drinking audience without sidestepping the original consumer demographic comprised of outdoorsy older men?

THE SOLUTION

Harvest inspiration from both oceans and forests to speak to the West Coast aesthetic. Develop a rich green colour palette which blends nicely with the use of subtle imagery, ultimately eliciting the aesthetic and the taste of a timeless beer. Create beautiful hand-lettering to give the Pacific Pilsner beer can a natural and welcoming feel.

CUSTOM HAND LETTERING

COLOR PALETTE

Dusty Teal

#75AAAB

Mossy Green

#618941

Murky Brown

#414142

Deep Green

#1B2D29

SKETCHES