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Pacific Pilsner Re-Brand
How can I rebrand Pacific Pilsner to appeal to a younger craft-drinking audience without sidestepping the original consumer demographic comprised of outdoorsy older men?
Harvest inspiration from both oceans and forests to speak to the West Coast aesthetic. Develop a rich green colour palette which blends nicely with the use of subtle imagery, ultimately eliciting the aesthetic and the taste of a timeless beer. Create beautiful hand-lettering to give the Pacific Pilsner beer can a natural and welcoming feel.
CUSTOM HAND LETTERING
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