PROJECT

Cascadia Chocolate

DESIGN APPLICATION

Brand & Packaging Design

THE CHALLENGE

How do I efficiently blend natural and contemporary packaging design in order to express the wholesomeness of Cascadia Chocolates?

THE SOLUTION

Develop a logo portraying a farmer picking cocoa beans in a field: represent the growth and community of fair trade practices. Visually and conceptually represent how sourcing organic fair trade cocoa beans produces the best quality of chocolate for consumer use. The core essence of this design is creating a simultaneously natural and modern tone for my client’s brand to reflect the West Coast lifestyle. Each flavour is unique and features natural photography and complimentary colour palettes to accentuate Cascadia Chocolates’ branding.

TYPOGRAPHY

abeezee regular
Karmina Regular

COLOR PALETTE 01

Periwinkle

#698DC8

Forest Green

#117272

COLOR PALETTE 02

Purple of the Night

#34366F

Dusty Pink

#D96C76

COLOR PALETTE 03

Summer Orange

#F58555

Cheery Yellow

#F7D37C

yvonne@olivotto.ca​  |  Vancouver Canada​  |  tel: +1 236 863 6545

© 2018 YVONNE OLIVOTTO DESIGNS