PROJECT
Cascadia Chocolate
DESIGN APPLICATION
Brand & Packaging Design
THE CHALLENGE
How do I efficiently blend natural and contemporary packaging design in order to express the wholesomeness of Cascadia Chocolates?
THE SOLUTION
Develop a logo portraying a farmer picking cocoa beans in a field: represent the growth and community of fair trade practices. Visually and conceptually represent how sourcing organic fair trade cocoa beans produces the best quality of chocolate for consumer use. The core essence of this design is creating a simultaneously natural and modern tone for my client’s brand to reflect the West Coast lifestyle. Each flavour is unique and features natural photography and complimentary colour palettes to accentuate Cascadia Chocolates’ branding.


TYPOGRAPHY
abeezee regular
Karmina Regular
COLOR PALETTE 01
Periwinkle
#698DC8
Forest Green
#117272
COLOR PALETTE 02
Purple of the Night
#34366F
Dusty Pink
#D96C76
COLOR PALETTE 03
Summer Orange
#F58555
Cheery Yellow
#F7D37C



