PROJECT

Cascadia Chocolate

DESIGN APPLICATION

Brand & Packaging Design

THE CHALLENGE

How do I efficiently blend natural and contemporary packaging design in order to express the wholesomeness of Cascadia Chocolates?

THE SOLUTION

Develop a logo portraying a farmer picking cocoa beans in a field: represent the growth and community of fair trade practices. Visually and conceptually represent how sourcing organic fair trade cocoa beans produces the best quality of chocolate for consumer use. The core essence of this design is creating a simultaneously natural and modern tone for my client’s brand to reflect the West Coast lifestyle. Each flavour is unique and features natural photography and complimentary colour palettes to accentuate Cascadia Chocolates’ branding.