yvonne@olivotto.ca​  |  Vancouver Canada​  |  tel: +1 236 863 6545

© 2018 YVONNE OLIVOTTO DESIGNS

PROJECT

The Bistro

DESIGN APPLICATION

Branding, Photography & Print Material 

THE CHALLENGE

How do I capture a modern and approachable brand in a way that will appeal to both students and professionals in the downtown core?

THE SOLUTION

Create a logo which uses negative space and playful colours to outline one my client’s primary tools of trade: eating utensils. This outline is accompanied by a thin sans serif font, offering a genuine contemporary look. Design promotional postcards using deliciously appetizing photos of The Bistro’s menu items to attract people to drop by for lunch. Develop a straightforward & legible menu that reflects my client’s brand identity.

TYPOGRAPHY

NUNITO SANS EXTRA LIGHT

COLOR PALETTE

Muted Teal

#208A70

Blood Orange

#F15A2B

Spring Green

#8BB23F

LOGO CONCEPTS

THE MENU

When developing the menu for The Bistro, I wanted to keep it very clean and simple to showcase the delicious food items in a modern & readily accessible format. By pairing a playful script typeface with multiple weights of a clean sans serif, along with separating the sections with crisp lines, it gives the menu an appealing business casual look.

PROMOTIONAL POSTCARDS