Branding, Photography & Print Material
How do I capture a modern and approachable brand in a way that will appeal to both students and professionals in the downtown core?
Create a logo which uses negative space and playful colours to outline one my client’s primary tools of trade: eating utensils. This outline is accompanied by a thin sans serif font, offering a genuine contemporary look. Design promotional postcards using deliciously appetizing photos of The Bistro’s menu items to attract people to drop by for lunch. Develop a straightforward & legible menu that reflects my client’s brand identity.
NUNITO SANS EXTRA LIGHT
When developing the menu for The Bistro, I wanted to keep it very clean and simple to showcase the delicious food items in a modern & readily accessible format. By pairing a playful script typeface with multiple weights of a clean sans serif, along with separating the sections with crisp lines, it gives the menu an appealing business casual look.