yvonne@olivotto.ca​  |  Vancouver Canada​  |  tel: +1 250 857 2345

© 2018 YVONNE OLIVOTTO DESIGNS

PROJECT

Deol Estate ReBrand

DESIGN APPLICATION

Packaging Design

THE CHALLENGE

How do I redesign the Deol Estate brand image to appeal to a twenty to forty-year-old female target market while representing a West Coast feel?

THE SOLUTION

Develop an invigorating aesthetic design for the wine collection using charming little icons to easily represent their distinct flavour profiles. Create ocean themed patterns and elements to speak to the West Coast aesthetic, while also exploring soft and calm colour palettes for each wine to appeal to the target market.

TYPOGRAPHY

averia serif libre light

COLOR PALETTE 01

Peach Rosé

#F1A081

Dark Ruby

#3D313D

COLOR PALETTE 02

Pinot Purple

#8C5E84

Dusky Grey

#3A5360

COLOR PALETTE 03

Perrywinkle

#61689C

Seashell Blue

#8CC6D7

CURRENT BRANDING

TYPOGRAPHY IDEAS

LABEL DESIGNS